Gauntlett's '10 Things Wrong with the Effects Model'
Available in full at http://www.theory.org.uk/effects.htm
(you might have to 'manually' enter this address as the link often comes up as 'effects/htm' not
'effects.htm')
1.The effects model tackles social problems backwards
2. The effects model treats children as inadequate
3. Assumptions within the effects model are characterised by barely- concealed conservative ideology
4. The effects model inadequately defines its own objects of study
5. The effects model is often based on artificial studies
6. The effects model is often based on studies with misapplied methodology
7. The effects model is selective in its criticisms of media depictions of violence
8. The effects model assumes superiority to the masses
9. The effects model makes no attempt to understand meanings of the media
10. The effects model is not grounded in theory